Entertaining Ilford since 1974
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Privacy Policy






The Redbridge Theatre Company Limited (“the Company”)

T/A The Kenneth More Theatre (“KMT”), Oakfield Road, Ilford, Essex IG1 1BT

Updated: 24 May 2018


The purpose of the Privacy Policy is to give you a clear explanation about how we collect and use the information we collect from you directly, through your use of our website and from third parties.



The Company is a charity and our income comes from various supporters, individual donors and ticket sales.  Our registered charity number in England and Wales is 264673 and we are also registered as a company in England and Wales under registration number 1064011.

We are committed to protecting your personal information and being transparent about what information we hold about you.

Using personal information allows us to develop a better understanding of our patrons and in turn, to provide you with relevant and timely information about the work that we do; both on and off stage. As a charity, it also helps us to engage with current and potential donors and supporters.

Your personal data is data which by itself or with other data available to us can be used to identify you.  We will collect most of this personal data during the ticket purchase journey.  The personal data we use, store and transfer may include:



We use your information in accordance with all applicable laws concerning the protection of personal information:


This Policy explains:



We collect various types of information and in a number of ways:

Information You Give Us

For example when you register on our website, buy tickets or make a donation, we’ll store personal information you give us such as your name, email address, postal address, telephone number and card details. We will also store a record of your purchases and donations.

If you are under 18 years of age, you will require your parent/guardian’s permission before you provide us with your personal information.


Information About Your Interactions With Us

When you visit our website, we collect information about how you interact with our content and ads and we may automatically collect technical data about your equipment, browsing actions and patterns.We collect this personal data by using cookies and other similar technologies. When we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.


Information From Third Parties

We occasionally receive information and analytics about you from third parties. For example, we may use third party research companies to provide general information about you, compiled using publicly available data.


Sensitive Personal Data

Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not usually collect this type of information about our patrons unless there is a clear reason for doing so.As an example, we collect health information about participants in our programme of classes and courses.


Data Anonymisation and Aggregation

Your personal data may be converted into aggregated data such as statistical or demographic research and reports. Aggregated Data may be derived from your personal information, but is not considered personal data in law as this data does not directly or indirectly reveal your identity. We collect, use and share Aggregated Data for any purpose.

However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.



We will only use your personal information when the law allows us to.Most commonly we will use your personal information in the following circumstances:

Contract Purposes

When you make a purchase from us or make a donation to us, you are entering into a contract with us. In order to perform this contract we need to process and store your data. For example we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.


Legitimate Business Interests

In certain situations we collect and process your personal data for purposes that are in our legitimate organisational interests. However we only do this if there is no overriding prejudice to you by using your personal information in this way.


With Your Explicit Consent

For any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.


Purposes For Which We Will Use Your Personal Information

We have detailed in the table below a description of the ways we plan to use your personal information and which of the legal bases we rely on to do so.We have also identified what our legitimate interests are where appropriate.

Please note that we may process your personal information for more than one lawful ground depending on the specific purpose for which we are using your information.



Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer


  1. Identity
  2. Contact

Performance of a contract with you


To process and deliver your ticket purchase including:

  1. Manage payments, fees and charges
  2. Collect and recover money owed to us


  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to recover debts due to us)


To manage our relationship with you which will include:

  1. Notifying you about changes to our terms or privacy policy
  2. Asking you to leave a review or take a survey
  1. Identity
  2. Contact
  3. Profile
  4. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation
  3. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)


To enable you to partake in a prize draw or complete a survey

  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  1. Performance of contract with you
  2. Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)


To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

  1. Identity
  2. Contact
  3. Technical
  1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation
  2. Necessary to comply with a legal obligation


To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  6. Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)


To use data analytics to improve our website, products/services, marketing and communications with you, customer relationships and experiences

  1. Technical
  2. Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)


To make suggestions and recommendations to you about goods or services that may be of interest of you


  1. Identity
  2. Contact
  3. Technical
  4. Usage
  5. Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)



We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful and never excessive. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about.

We use our legitimate organisational interest as the legal basis for communications by post and email. In the case of postal mailings, you may opt out of receiving these at any time using the contact details at the end of this Policy or by updating your contact preferences in your online account with us.  In the case of email, we will give you an opportunity to opt out of receiving electronic communications during your first purchase with us. If you do not opt out, we will provide you with an option to unsubscribe in every email that we subsequently send you, or you can alternatively use the contact details at the end of this Policy or update your contact preferences in your online account with us.

We may also contact you about our work by telephone however we will always get explicit consent from you before doing this. Please bear in mind that this does not apply to telephone calls or emails that we may need to make to you to provide essential information related to your purchase and visit.



In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests:



There are certain circumstances under which we may disclose your personal information to third parties.These are as follows:

We may share anonymised personal information with other organisations, particularly the Audience Agency, who use this to analyse our audience development programmes, ticket sales and self-generated funding to understand the impact of the public investment made in KMT.

We do not sell personal details to third parties for any purpose.



Cookies are small text files that are automatically placed onto your device by some websites that you visit. They are widely used to allow a website to function (for example to keep track of your basket) as well to provide website operators with information on how the site is being used.

We use cookies to keep track of your basket as well as to identify how the website is being used and what improvements we can make.

By modifying your browser preferences you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies.However, you should be aware that if cookies are rejected you will not be able to use some of the online application processes provided by our website.

We use social media plugins on some of our pages as a convenience for you to easily share information on our website. These third party services use cookies that are specific to the third party's domain and accordingly the data held in them can be seen and managed by the third party and not by us. We control whether or not we use the third-party service with our site and how it is integrated; we do not have control over the cookies themselves. We use these services on the basis that the third parties adhere to their privacy policies, but the Company is not responsible for the privacy policies or practices of any third party sites linked to its website. Consequently we advise you to read their privacy policies before submitting data to such sites.

Use the links below for more information on these policies:




If you use your credit or debit card to purchase from us or to make a donation, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). You can find more information about this standard here


We optionally allow you to store your card details for use in a future transaction. This is carried out in compliance with PCI-DSS and in a way where none of our staff members are able to see your full card number. We never store your 3 or 4 digit security code.



We store your personal information indefinitely such that for any subsequent purchases you make we are able to link them back to a single unique record that we hold for you on our system.

If there are aspects of your record that are inaccurate or that you would like to remove, you can usually do this by logging in to your account through our website. Alternatively please use the contact details at the end of this Policy.

Any objections you make to any processing of your data will be stored against your record on our system so that we can comply with your requests.



We take the security of your personal information very seriously.

We use 128 bit Secure Socket Layer (SSL) encryption for all your transactions. This system encrypts all your personal information and we have put in place appropriate safeguards (both in terms of our procedures and the technology we use) to keep your personal information as secure as possible. We will ensure that any third parties we use for processing your personal information do the same.

We will not transfer, process or store your data anywhere that is outside of the European Economic Area, unless we have a contractual agreement in place that is of an equivalent standard to GDPR.



Under certain circumstances you have a right to request a copy of, or access to the personal information that we hold about you and to have any inaccuracies in this data corrected as detailed below. You will not have to pay a fee to access your personal information (or to exercise any of the other rights), however, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Please use the contact details at the end of this Policy if you would like to exercise this right or any of the rights listed below:

You have a right to request a copy of the personal information that we hold about you. If you are a European citizen and consider our use of your personal information to be unlawful, you have the right to lodge a complaint with the UK’s supervisory authority, i.e. the Information Commissioner’s Office.


You have the right to request that we correct the personal information we hold about you, although we may need to verify the accuracy of the new information you provide to us.


You have the right to request that we delete or remove personal information where there is no good reason for us continuing to process it. Please note that we may not always be able to comply with your request for erasure if there are specific legal reasons, which will be notified to you at the time of your request.


You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.


You have the right to request that we suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.


You have the right to request that the personal information we hold about you is transferred to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.


In circumstances where we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.




This Policy and any associated Procedure(s) will be reviewed on an annual basis and may be subject to change at that time, or at an earlier date if necessary. Please visit this section of our website periodically in order to keep up to date with any changes in our Privacy Policy.



Please get in touch with us if you have any questions about any aspect of this Privacy Policy, and in particular if you would like to object to any processing of your personal information that we carry out for our legitimate organisational interests.

Please also contact us if you have any questions about the information we hold about you, or to change your contact preferences with us:


Email the General Manager:



Write to us:

General Manager

Kenneth More Theatre

Oakfield Road





For our terms and conditions of sale, please click here: [coming soon]

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